Wake Up Reykjavík

High-converting marketing site for Reykjavík’s leading food and culture tours.

Elevated Wake Up Reykjavík’s brand with a visually rich, performance-focused site that showcases food, drink, and cultural experiences across the city.

Implemented localized content, reusable modules, and easy-to-manage CMS entries so the team can launch seasonal campaigns without developer support.

Launched a fast, accessible site with clear tour discovery and booking flows, optimized for performance and SEO.

Guests enjoying a food tour in Reykjavík

Project narrative

Engineered the website, implementing a Next.js + React front end with Tailwind CSS and a Sanity CMS content model. Built modular sections, tour discovery, and streamlined booking CTAs for international visitors.

Launched a fast, accessible site with clear tour discovery and booking flows, optimized for performance and SEO.